BY ANNA-LUISA BALLAUF
Portrait photographer &. Founder
Documentary | Emotion | Experiences |
Putting you & your business in the best light
London Amsterdam Munich
Currently: South Africa
Next: London until June
ARE YOU READY FOR SOMETHING NEW?
ARE YOU READY FOR:

A city-wide portrait installation connecting people, places, and brands through art.
We Are Amsterdam is a city-wide portrait project that celebrates the people and brands shaping Amsterdam today — through intimate photography, public installations, and storytelling. It’s a living tribute to the city's spirit during its 750th anniversary, bringing visibility to its cultural heartbeat.
Who Are We?
We are a collective of photographers, curators, creatives, and cultural connectors. United by our love for the city and the belief that stories build belonging.
Led by visual artist and photographer Anna-Luisa Ballauf and producer Renée Waters, supported by a network of local institutions and cultural partners.


Let's be partners
We’re inviting a small number of visionary brands and institutions to join us as Cultural Stakeholders.
Why partner?
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Exclusive brand visibility in public installations
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Access to intimate photo previews and press events
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Alignment with a meaningful city-wide celebration
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Be part of a once-in-a-generation storytelling platform
This is about more than sponsorship — it’s about becoming part of the fabric of Amsterdam’s future memory.
Your brand doesn’t just support — it becomes a hometown icon.